The objective of this brochure was to provide essential information, using strategic links and QR codes to drive customer traffic to the website for further engagement and conversion.

Designed with versatile, evergreen content, the brochure was engineered for both initial use at in-person events and ongoing distribution. This flexibility enabled a bulk printing strategy that significantly reduced unit costs.

In addition to desiging the brochure itself, I produced all original photography and visual assets for the project, further purposing them across email, web, and social channels to maintain a cohesive brand identity.