The goal of this project was to design an outdoor billboard style sign to educate the public.

The requirements for this project were that it be:

• Vibrant yet on brand

• Descriptive yet scientifically accurate

• Easy to visually digest & decipher

• Made of material to withstand natural elements and the general public

This project was unique in that it was the first of its kind on site. Apart from visual layout and art direction, the major challenge was ensuring all information on the billboard was correct. It required collaboration with various departments to ensure timely delivery and installation for the signs use during peak season on location.