The project goal was to create a design for the Johnny Mac Tennis Project to educate prospective applicants as to the structure of the clinic.

The project dynamic was to create a single design language which could be resized efficiently without major changes to layout or edits to verbiage.

This project was for a client who supplied imagery, verbiage and collateral parameters. This gave me full creative privilege to create a design outside of fixed brand guidelines/standards, and instead relying on using brand colors, logos, typefaces, and textures.