This project was to design an A-frame sign that would be displayed in a vendor tent at a summer celebration. The imagery, language, and branding was designed to allow an audience member to learn and identify with the brand.

Designing any printed retail signage involves finding the correct type sizes, background, and visual hierarchy for the use case.

On this particular project, I had previously taken the photograph to use as the background image. The signage allowed the real life products on the table to translate and create interest in the tent as an attraction.