To design and produce a high-impact, half-page print advertisement for the Winter 2024 edition of Edible Boston magazine, specifically engineered to drive new user registrations and increase customer acquisition for a local grocery home delivery service.

The design leverages a vintage magazine advertisement layout, akin to 1950’s, to seamlessly align with the company's retro-inspired brand identity. Using a half page ad space allowed for brand copy to be incorporated.

Integrating a sign-up code enabled conversion tracking and precise measurement for this channel.